Cibi Selva Kumar R
About Cibi Selva Kumar R
Cibi Selva Kumar R is a Digital Marketing Specialist with extensive experience in managing campaigns for top-tier clients across various industries and enhancing ROI through Google Ad campaigns.
Current Role at AdYogi
Cibi Selva Kumar R currently serves as a Digital Marketing Specialist at AdYogi, where he has been employed since 2021. In this role, he develops and executes comprehensive performance marketing strategies. His focus includes digital prospecting and remarketing campaigns aimed at enhancing brand visibility and engagement. Cibi manages substantial advertising budgets, optimizing campaigns to achieve maximum returns for eCommerce brands.
Previous Experience in Digital Marketing
Prior to his current position, Cibi held various roles in digital marketing. He worked as a Digital Marketing Executive at Glint from 2019 to 2021, where he contributed to the development of marketing strategies. His earlier experiences include internships at Vanan Online Services Pvt Ltd and Mahindra Finance, as well as a management trainee position at ICICI Prudential Life Insurance Company Limited. These roles provided him with a foundation in digital marketing and client management.
Educational Background
Cibi completed his Master of Business Administration (MBA) with a specialization in operations and marketing from Thiagarajar School of Management, studying from 2016 to 2018. He also holds a Bachelor of Engineering (BE) in Mechanical Engineering from R.M.K Engineering College, where he studied from 2012 to 2016. His educational background equips him with a strong understanding of both technical and marketing principles.
Expertise in Digital Marketing Campaigns
Cibi has managed digital marketing campaigns for a variety of top-tier clients across multiple industries, including home appliances, furniture, apparel, online nursery, and FMCG. He serves as a Subject Matter Expert for Google Ad campaigns, where he has significantly enhanced return on investment (ROI) for various brands. His expertise extends to handling monthly advertising budgets exceeding 1.5 crore INR, utilizing platforms such as Facebook Ads Manager and Google AdWords.