Meg Gowell
About Meg Gowell
Meg Gowell serves as the Director of Growth Marketing at Appcues, where she has worked since 2022. With a background in marketing and event planning, she has successfully led initiatives that significantly increased conversion rates and sales-qualified leads.
Work at Appcues
Meg Gowell serves as the Director of Growth Marketing at Appcues, a position she has held since 2022. In this role, she leads cross-functional teams to enhance the acquisition funnel, focusing on trial optimization and sales outreach. She contributes to the Appcues blog by writing about user onboarding email examples and best practices, sharing her expertise in marketing strategies.
Previous Marketing Roles
Prior to her current role, Meg Gowell held several marketing positions. She worked as the Vice President of Marketing and Automation at Discount Lots from 2021 to 2022. Before that, she served as AVP Marketing at Brand Distillers from 2018 to 2021. During her time at Brand Distillers, she achieved significant results, including a 99% lift in conversion rates through experimentation strategies. She also increased sales-qualified leads by 331% with a modest increase in spending.
Event Planning Experience
Meg Gowell has a background in event planning, having worked as a Wedding Planner at Engaging Affairs from 2013 to 2015. Additionally, she founded Welcome To My Wedding, where she served as Owner from 2014 to 2015. In her roles, she organized various events, including a product launch party that reached maximum capacity within three weeks and managed sponsorships for events like SaaStr 2022, resulting in a significant increase in lead volume.
Education and Expertise
Meg Gowell completed her Bachelor of Arts in Political Science and Government at Georgetown University. She also achieved an International Baccalaureate Diploma from Salem High School. Her educational background supports her expertise in marketing, particularly in growth strategies and user engagement.
Achievements in Marketing
Throughout her career, Meg Gowell has demonstrated a strong ability to drive marketing results. Notable achievements include reducing marketing spend by 46% while increasing sales-qualified leads by 5% and achieving a 154% increase in lead volume through effective event sponsorship management. Her strategic approach has consistently led to improved conversion rates and enhanced marketing performance.