Thanheer Thaha
About Thanheer Thaha
Thanheer Thaha serves as the Country Sales Manager for UAE and OGCC at Arc, where he leads a team of 15 and manages a turnover budget of USD 6 million. He has extensive experience in sales and marketing, having previously held positions at Arc and General Motors, and has successfully developed private label projects that increased revenue by 25%.
Current Role as Country Sales Manager
Thanheer Thaha serves as the Country Sales Manager for UAE and OGCC at Arc, a position he has held since 2019. In this role, he leads a team of 15 individuals under a direct distribution model. His responsibilities include overseeing the sales of various Arc brands such as Luminarc, Arcopal, Endura, Chef & Sommelier, Eclat, Cristal d' Arcques, and Arcoroc. He focuses on developing and implementing strategies to enhance market presence and drive sales growth.
Previous Experience at Arc
Thanheer Thaha has a significant tenure at Arc, having worked as a Sales Executive for the Endura brand from 2007 to 2012 in Abu Dhabi, and later as a Sales Manager for the UAE from 2012 to 2015 in Dubai. His experience in these roles contributed to his understanding of the market and customer needs, which he leverages in his current position.
Sales and Marketing Expertise
Thanheer has developed regional sales, marketing, pricing, and branding strategies aimed at achieving a projected annual growth of 20% across all trade channels and product categories. He manages a turnover budget of USD 6 million across the Consumer Goods and Food Service sectors in the region, demonstrating his capability in handling significant financial responsibilities.
Education and Professional Development
Thanheer Thaha holds a Bachelor of Commerce degree from Mahatma Gandhi University, which he completed from 1999 to 2001. Additionally, he studied Networking & E-business at Asset International, where he achieved a certification in E-commerce from 2001 to 2002. This educational background provides him with a solid foundation in commerce and technology, relevant to his roles in sales and management.
Industry Relationships and Achievements
Thanheer has established direct relationships with major modern trade chains and specialist customers, including Carrefour, Lulu, Home Centre, and Spinneys. He has successfully developed private label projects for these retailers, resulting in a 25% increase in revenue. His ability to create tailored promotions and offers has been instrumental in enhancing customer engagement and sales performance.