Adeline Koh
About Adeline Koh
Adeline Koh is the Senior Director, Head of Marketing-Asia Pacific at Automation Anywhere, with over 16 years of experience in marketing management across notable companies such as Dell Technologies, IBM, and Quantum Corporation.
Title and Current Role at Automation Anywhere
Adeline Koh serves as the Senior Director, Head of Marketing for the Asia Pacific region at Automation Anywhere. Based in Singapore, she leads the strategic marketing initiatives, leveraging her extensive experience in digital marketing, social media marketing, and brand management. Her role involves cross-functional team collaboration and management within the region.
Previous Marketing Leadership at Medallia
Before her current role, Adeline Koh was the Senior Director, Head of Marketing for Asia Pacific & Japan at Medallia. From 2021 to 2022, she worked in Singapore, focusing on regional marketing strategies to enhance customer experience management. Her role included pioneering strategic campaigns and deepening customer engagement across diverse markets.
Marketing Experience at Dell Technologies
Adeline Koh worked at Dell Technologies as the Director of Marketing for Unstructured Data Solutions, APJ, from 2018 to 2020. Over her two-year tenure in Singapore, she led the marketing strategy for various data solutions and managed marketing performance across the region.
Roles and Responsibilities at IBM
At IBM, Adeline Koh held multiple roles, including Product Marketing for IBM Watson Customer Engagement and Head of Marketing for Silverpop APAC. She was responsible for leading product marketing and implementing marketing initiatives across the APAC region from 2015 to 2018. Her efforts concentrated on enhancing customer engagement through innovative marketing strategies.
Early Career at Quantum Corporation
From 2013 to 2015, Adeline Koh served as the Marketing Manager for ASEAN, India, Hong Kong, and Taiwan at Quantum Corporation. She managed marketing operations across these diverse regions, focusing on cross-functional team collaboration and effective communication to drive marketing performance.
Education and Marketing Expertise
Adeline Koh earned her Bachelor in Arts (Hons) in Marketing Management from Northumbria University. With over 16 years of experience in the field, she specializes in digital marketing, social media marketing, behavioral marketing, and brand management. Recognized for her expertise in marketing performance management and customer experience management, she is known as an effective communicator and relationship builder.