Avanti T.
About Avanti T.
Avanti T. is the Senior Manager of Marketing Operations at Automation Anywhere, overseeing a team and leading key marketing initiatives in the San Francisco Bay Area.
Company
Avanti T. is currently serving as the Senior Manager, Marketing Operations at Automation Anywhere, based in the San Francisco Bay Area. Automation Anywhere is known for its expertise in Robotic Process Automation (RPA) and offers digital transformation solutions to various industries. Avanti has been associated with Automation Anywhere in different capacities since 2007.
Title
Avanti T. holds the position of Senior Manager, Marketing Operations at Automation Anywhere. In this role, she leads a 6-member Campaign Execution Team, overseeing project tracking, the email communication calendar, and timelines for multiple projects, regions, and stakeholders. She is responsible for the integration of event management platforms with the organization’s Marketo system.
Education and Expertise
Avanti T. completed an MBA in Marketing from Gujarat University between 1999 to 2001. Prior to that, she earned a B.Com in Accounting and Auditing from The Maharaja Sayajirao University of Baroda, where she studied from 1993 to 1996. Her educational background laid a solid foundation for her subsequent roles in marketing and operations management.
Background
Before her current role, Avanti T. served as Digital Marketing Manager at Automation Anywhere from 2015 to 2019, and as Product Marketing Manager from 2007 to 2015. Earlier in her career, she worked as Marketing Operations Manager at Amtel Security Systems from 2001 to 2007, and spent time as an Accounts Officer at Sunil Vakil Associates from 1996 to 1999. Her diverse background includes a brief freelance stint with AccuRev.
Achievements
Avanti T. spearheaded the execution and tracking of Automation Anywhere's flagship corporate event ‘Imagine’, which is conducted globally and regionally every year. She created the Marketo/Salesforce campaign methodology, automating attribution to equip sales teams with critical marketing insights. Additionally, she managed the company's preference center and implemented data-driven strategies to enhance customer experience.