David Morrison
About David Morrison
David Morrison is the Director of Global Lead Generation at Automation Anywhere in the San Francisco Bay Area, with extensive experience in marketing and lead generation roles at various companies including RingCentral, Kaspersky Lab, Oracle Corporation, Sun Microsystems, Adobe, and Winston Advertising.
Title
David Morrison serves as the Director of Global Lead Generation at Automation Anywhere. He operates from the San Francisco Bay Area, focusing on improving lead generation processes and outcomes.
Current Role at Automation Anywhere
David Morrison currently works at Automation Anywhere, where he has tripled the average pipeline per quarter within 16 months. He has also increased the lead-to-opportunity rate by 81% and reduced the cost per pipeline by 56%. Morrison's efforts have contributed to driving larger deals, increasing the average pipeline per opportunity by 10%, and reducing the cost per opportunity by 52%.
Previous Experience at RingCentral
Prior to his current role, David Morrison was the Director of Lead Generation at RingCentral from 2019 to 2021 in Belmont, CA. Before that, he worked as a Senior Digital Marketing Channel Manager at RingCentral from 2016 to 2019, specializing in digital marketing and channel management.
Past Roles in Marketing
Earlier in his career, David Morrison has held several significant positions in marketing. He was the Senior Manager of Global B2B Marketing Operations at Kaspersky Lab from 2011 to 2015 in San Rafael, CA. Additionally, he worked as Systems eMarketing GTM Manager at Oracle Corporation from 2010 to 2011 and as Marketing Manager at Sun Microsystems from 1999 to 2010. He also has experience as a Brand Marketing Manager at Adobe in 1998 and as Senior Account Manager at Winston Advertising from 1987 to 1997.
Education and Expertise
David Morrison obtained a Bachelor's Degree in Advertising and Marketing from San Jose State University, where he studied from 1984 to 1998. His academic background laid the foundation for a career emphasizing meticulous tracking of lead flows, managing multimillion-dollar budgets, and rolling out new marketing technology in international environments.