Eduardo Toledano
About Eduardo Toledano
Eduardo Toledano is the Lead Product Designer at Automation Anywhere in San Jose, California, with over 20 years of experience in software application and user-centered design.
Title
Eduardo Toledano currently serves as the Lead Product Designer at Automation Anywhere, based in San Jose, California, United States.
Professional Background
Eduardo Toledano has a robust professional background, having held various influential roles over the years. Prior to his current position, he worked at ServiceNow in Santa Clara, California, where he served as Lead Product Designer from 2020 to 2022, and as Senior Product Designer from 2017 to 2020. He also has experience as a Senior UX Designer at Digital Telepathy in San Diego, California, from 2012 to 2017. Additionally, Eduardo has international experience, having been a Senior Creative in the Digital Team at Ogilvy & Mather in São Paulo, Brazil, from 2009 to 2011.
Education and Expertise
Eduardo Toledano holds a Bachelor's Degree in Product and Visual Design from ESDI - Universidade do Estado do Rio de Janeiro, earned from 1997 to 2002. He furthered his education at UCSD - University of California, San Diego, where he completed a Business Management Certificate Program with an emphasis on Marketing from 2011 to 2012. He also undertook extensive studies in Economic Sciences at Pontifícia Universidade Católica, Rio de Janeiro, from 1995 to 1996. With 20 years of experience in software application and user-centered design, Eduardo specializes in driving projects from requirement to solution using user-centric design.
Specializations and Skills
Eduardo Toledano specializes in driving end-to-end design processes, considering both near-term deliverables and longer-term vision. He is skilled in using the User Stories and Acceptance Criteria methodology to maximize cross-team collaboration success. Eduardo is adept at aligning teams and stakeholders to maintain focus on crucial aspects of complex, long-term initiatives and is known for fostering strategic product influence and building forward-thinking relationships with cross-functional partners. His expertise extends to coaching and mentoring other designers, connecting them to effective design methods and processes.
Career Experience in Design
Throughout his career, Eduardo Toledano has amassed significant experience in various design roles. His career began at Globo.com as a Designer from 2000 to 2002 in Rio de Janeiro, Brazil, and he later worked as a Brand Experience Designer at Uncle K from 2002 to 2004. He served as a Designer at MPP Interativa from 2004 to 2008, followed by a role as Creative, Art Director at 10'Minutos S.A. from 2008 to 2009 in São Paulo, Brazil. His breadth of experience in different design capacities has equipped him with a versatile skill set and a deep understanding of user-centered design.