Frances Fortanely
About Frances Fortanely
Frances Fortanely is the Senior Director of Partner Programs at Automation Anywhere in Austin, TX, with extensive experience in partner program strategy, customer experience, and marketing roles at VMware and other technology companies.
Current Role at Automation Anywhere
Frances Fortanely is currently working at Automation Anywhere in Austin, TX as the Senior Director of Partner Programs. In this role, she focuses on overseeing the partner program strategies and lifecycle management to optimize and enhance partner and customer experiences.
Previous Experience at VMware
Frances Fortanely held several significant roles at VMware from 2010 to 2022. She worked as the Director of Partner Connect Program from 2021 to 2022 and the Director of VeloCloud Partner Programs from 2019 to 2021. She also served as the Director of Customer Experience from 2018 to 2019, and the Director of Marketing for both End User Computing and Cloud Solutions. Her initial role at VMware was as a Senior Manager for Business Unit Partner Marketing Organization and vCloud Air Partner Marketing.
Career at IBM
Frances Fortanely's early career included key positions at IBM. She served as the Tivoli Channels Marketing Manager from 2004 to 2006 and as a Marketing Intelligence Strategist from 2000 to 2004. Her first role at IBM was as a Client Representative, which she held from 1996 to 2000.
Education Background
Frances Fortanely has a comprehensive academic background. She earned an MBA in Marketing from the University of North Texas, a BBA in Marketing from the University of Houston, C.T. Bauer College of Business, and a BA in Spanish from the University of Houston. Additionally, she studied Effective Communications and Human Relations at Dale Carnegie and Organizational Leadership at Women Unlimited, where she achieved the TEAM Program Certificate.
Achievements and Specializations
Frances Fortanely has a strong track record in partner program strategy, customer experience (CX), and go-to-market strategy. She architected a new GTM strategy leading to substantial budget optimization, improved NPS scores, and substantial marketing revenue increases. Her efforts have been recognized with awards such as the 2021 CRN Women of the Channel.