Francisco Javier Salazar García
About Francisco Javier Salazar García
Francisco Javier Salazar García is the Field Marketing Manager for Mexico & SOLA at Automation Anywhere, with over 16 years of experience in marketing, customer service, and digital transformation.
Current Role as Field Marketing Manager
Francisco Javier Salazar García currently serves as the Field Marketing Manager for Mexico & SOLA at Automation Anywhere, based in México. In this role, he focuses on driving marketing strategies and initiatives to enhance brand visibility and market penetration in these key regions. His responsibilities likely include planning and executing field marketing campaigns, collaborating with sales teams, and analyzing market trends to support business growth.
Previous Experience at Automation Anywhere
Before his current role, Francisco worked as the Field Marketing Manager for Mexico at Automation Anywhere from 2019 to 2022. During this three-year tenure, he was responsible for managing marketing operations specifically in the Mexican market. His efforts would have contributed to the company’s visibility and customer engagement, enhancing its overall market position in the region.
Career Progression at Edenred México
Francisco spent a significant portion of his career at Edenred México, where he held several positions over a span of seven years. He advanced from Marketing Analyst (2012-2015) to Marketing Coordinator (2015-2017), and ultimately became the Marketing Chief (2017-2019). His roles involved overseeing marketing projects, conducting analyses, and managing teams to implement strategic marketing initiatives, all while based in various locations including Lago Rodolfo 29 and Polanco.
Early Career and Diverse Experience
Francisco's early career includes roles across different sectors. He worked briefly as a Marketing Research Analyst at Price Shoes México in 2012, followed by a two-year stint as a Marketing Specialist at Castro Acero. Prior to that, he gained customer service experience with notable companies such as American Express, HSBC, and Scotiabank. These varied roles provided him a broad understanding of customer relations, marketing strategies, and sector-specific challenges.
Educational Background and Continuous Learning
Francisco is committed to professional development, evidenced by his extensive education. He holds a Maestría in Marketing Digital & Ecommerce from UNIR México (2021-2023) and a Licenciatura in Marketing y Publicidad from Universidad de la Comunicación, S.C. (2008-2012). Additionally, he has completed various diploma and certification programs in marketing, digital transformation, and leadership from institutions like Tecnológico de Monterrey, Google, and Universitat Oberta de Catalunya. His diverse educational background underscores his passion for innovation and technology.
Industry Experience and Professional Focus
With over 16 years of professional experience, Francisco has worked in a wide range of industries including customer service, B2B and B2C marketing, market research, banking, services, logistics, fleets, mobility, and IT. He is passionate about using technology and innovative methods to drive business growth. Francisco believes in the power of teamwork and leadership in achieving business results, and he is enthusiastic about training professionals to become future leaders.