Greg Richardson
About Greg Richardson
Greg Richardson is the Sr. Director of Global GTM Strategy & Operations at Automation Anywhere, with extensive experience in sales operations and strategy roles at VMware and Technology Business Research.
Title at Automation Anywhere
Greg Richardson is currently serving as the Sr. Director of Global GTM Strategy & Operations at Automation Anywhere. His role involves owning the end-to-end sales automation and tech stack strategy and budget to drive efficiency and effectiveness of the global sales team. He also leads the implementation of enhanced forecast and deal inspection methodologies to improve forecast accuracy.
Previous Roles at Automation Anywhere
Prior to his current role, Greg Richardson served as the Director of Global Sales Operations and Execution at Automation Anywhere from 2022 to 2023. His responsibilities included optimizing critical cross-functional GTM processes, such as lead-to-opportunity management and pipeline attribution and influence. He worked in partnership with cross-functional executives to transform the company's Salesforce capabilities.
Experience at VMware
Greg Richardson worked at VMware from 2018 to 2022. Initially, he served in Services Strategy and Operations for Federal, SLED, and Healthcare sectors from 2018 to 2020. He later transitioned to the role of Senior Manager, GTM Strategy and Transformation, from 2020 to 2022.
Career at Technology Business Research
At Technology Business Research (TBR), Greg held various roles over a decade, beginning as an Analyst from 2008 to 2012. He then served as an Engagement Manager & Senior Analyst from 2012 to 2014. Following that, he was promoted to Director of the Tailored Services Practice, a position he held from 2014 to 2018 in the Greater Boston Area.
Educational Background
Greg Richardson completed his higher education at the University of New Hampshire. He earned a Bachelor of Science (BS) in Marketing and Finance, and a Bachelor of Arts (BA) in English.