Judi Lettrich
About Judi Lettrich
Judi Lettrich is a marketing leader at Automation Anywhere, specializing in field marketing, account-based marketing, and marketing operations.
Company
Judi Lettrich is currently working at Automation Anywhere. She holds the title of Sr. Director Global Campaigns and Experiences, and serves as a key Marketing Leader within the organization. Automation Anywhere specializes in robotic process automation (RPA) solutions, providing Judi the platform to leverage her extensive marketing expertise.
Previous Roles
Judi Lettrich has built a comprehensive career through various influential roles within notable companies. She worked at FortressIQ from 2020 to 2022 as Director of Events, Partner, and Regional Marketing. Prior to that, she held the position of Senior Director Field Marketing, Events, and Customer Programs at Planful from 2019 to 2020. She also served as Director of Field Marketing at Domo, Inc. from 2016 to 2019. Earlier roles include Director Global Field and Partner Marketing at MapR Technologies (2015 to 2016) and Director of Field Marketing, Americas at Jive Software (2012 to 2015).
Education and Expertise
Judi Lettrich earned a Bachelor of Arts in Communications and Marketing from Point Park University. Her academic background laid the foundation for her expertise in field marketing, account-based marketing, and marketing operations. She has a proven track record of aligning sales and marketing to enhance program success and boost sales force productivity.
Marketing Specializations
Judi Lettrich specializes in various key aspects of marketing, including campaign management and execution, lead generation and tracking, competitive and industry analysis, customer advocacy, event management, and marketing and sales alignment. Her skill set also covers budget management, pipeline development, training and enablement, and promotional programs.
Key Competencies
Known for her ability to drive lead generation and manage global, multilevel, and cross-functional teams, Judi Lettrich quickly gains the trust of sales forces and plays a critical role in planning and directing regional marketing programs. She excels in collaborating with sales, marketing, and customers to achieve company goals and has demonstrated success in delivering tangible and visible quick wins in fast-paced environments. Judi establishes and maintains customer relationships by identifying mutual goals and creating outbound programs to meet those goals.