Kavita S.
About Kavita S.
Kavita S. is the Sr. Director of Global Marketing Operations at Automation Anywhere, with extensive experience in marketing operations from previous roles at Symantec and Blue Coat Systems.
Title
Kavita S. holds the position of Senior Director of Global Marketing Operations at Automation Anywhere.
Current Company
Kavita S. is currently employed at Automation Anywhere as the Senior Director of Global Marketing Operations. At Automation Anywhere, she leads global marketing operations, overseeing various strategic initiatives and managing marketing technology stacks.
Previous Employment at Symantec
Prior to her role at Automation Anywhere, Kavita S. worked at Symantec for several years, holding multiple positions. She served as the Senior Director of Global Marketing Operations from 2019 to 2020, Director of Global Marketing Operations - Enterprise from 2017 to 2019, and Senior Manager of Global Marketing Operations - Enterprise from 2016 to 2017.
Previous Experience at Blue Coat Systems
Kavita S. has extensive experience at Blue Coat Systems, where she worked as a Senior Marketing Operations Manager from 2015 to 2016 and as a Marketing Operations Manager from 2011 to 2015. During her tenure, she focused on enhancing marketing operations and implementing effective marketing strategies.
Educational Background
Kavita S. earned an MBA in Marketing and Finance from the Leavey School of Business at Santa Clara University, where she studied from 2004 to 2010. She also holds a Bachelor in Engineering (B.E.) in Electronics & Telecommunication from the University of Mumbai, which she completed from 1997 to 2000.
Implemented Marketing Tech Stack
Kavita S. led the implementation of a comprehensive marketing tech stack at her previous positions, integrating tools like Marketo, Eloqua, Pardot, and Hubspot. This initiative enhanced marketing automation and campaign management capabilities.
Data Management Strategy
Kavita S. developed and executed a data management strategy utilizing Ringlead. This strategy enabled effective segmentation based on persona, market, vertical, and intent, optimizing targeting and personalization efforts.
Digital and Account-Based Marketing
Kavita S. implemented UTM tracking and strategies for digital and account-based marketing campaigns, including 1:1, few, and many approaches. This resulted in more precise tracking, analysis, and optimization of marketing efforts.
Budget Management
Kavita S. managed budget allocations using tools like Allocadia and Oracle, ensuring the optimal use of marketing resources. Her efforts contributed to effective financial planning and resource management within marketing operations.
Vendor and Agency Management
Kavita S. played a key role in negotiating contracts and managing relationships with vendors and agencies, supporting marketing operations through strategic partnerships and efficient resource allocation.
Analytical Tools Usage
Kavita S. utilized predictive and business analytics tools such as 6Sense, Fullcircle, Lattice Engines, and Bombora. These tools provided valuable insights and metrics to guide the revenue engine and inform marketing strategies.
Reporting to Board of Directors
Kavita S. reported to the Board of Directors on operational metrics. She provided insights into marketing performance and strategy, enabling informed decision-making at the highest levels of the organization.
Team Leadership and Development
Kavita S. empowered large global teams to achieve aggressive business goals through hands-on leadership and staff development. Her leadership initiatives improved marketing efficiency and overall team performance.