Lorenzo Laurelli
About Lorenzo Laurelli
Lorenzo Laurelli is the EMEA Business Value & GTM Director at Automation Anywhere in London, with over 15 years of international experience in IT and SaaS solutions.
Current Role at Automation Anywhere
Lorenzo Laurelli holds the position of EMEA Business Value & GTM, Director at Automation Anywhere, based in London, England, United Kingdom. In this role, he leads the EMEA Business Value Consulting practice, helping Fortune 500 companies maximize their return on technology investments and achieve digital transformation goals. He works closely with sales and solution teams to ensure full alignment of expectations and outcomes.
Previous Experience at Seismic
Lorenzo Laurelli worked as the EMEA Business Value, Senior Director at Seismic from 2021 to 2022. During his one-year tenure in London, England, United Kingdom, he focused on driving business value initiatives and contributed to the company's strategic goals in the EMEA region.
Roles at Celonis and Splunk
Before joining Seismic, Lorenzo Laurelli served as the EMEA Strategic Advisory, Director at Celonis from 2020 to 2021. He also worked as the UK & Europe South Business Value, Senior Manager at Splunk from 2019 to 2020. In both roles, he was based in London and played a strategic advisory role in enhancing business value and implementing technology solutions in the EMEA region.
Career at IBM
Lorenzo Laurelli's career at IBM spanned several roles over many years. From 2017 to 2019, he was the Consulting Manager for Watson IoT & SCM in London. He also held the position of IBM Commerce - Centre of Excellence – Global Consulting Manager from 2015 to 2017. Earlier, he served as Service Delivery Leader, Software Group ME in Dubai from 2013 to 2014 and as Services Lead for the Emptoris Brand for ME & Africa from 2012 to 2013.
Educational Background
Lorenzo Laurelli studied Economics at Universidad Autónoma de Madrid from 1995 to 1996. He achieved a Bachelor of Business Administration (BBA) degree in Business/Managerial Economics from Sapienza Università di Roma, completing his studies in 1996. His educational background laid the foundation for his extensive career in business and technology.