Mary Beth Perrot
About Mary Beth Perrot
Mary Beth Perrot is the Senior Manager of Product Marketing at Automation Anywhere University with over 20 years of experience in product marketing and management.
Current Role at Automation Anywhere University
Mary Beth Perrot serves as the Senior Manager of Product Marketing at Automation Anywhere University. She stepped into this role in June 2019, bringing a wealth of experience in product marketing and management. Her responsibilities include driving the product marketing strategies for the university, a key division within Automation Anywhere, focusing on fostering growth and enhancing user engagement with the company's educational offerings.
Previous Experience at ProQuest
Mary Beth Perrot was the Senior Product Marketing Manager at ProQuest, where she worked from 2007 to 2018. During her 11-year tenure in Ann Arbor, Michigan, she was responsible for leading product marketing initiatives that supported ProQuest's portfolio. Her role involved strategic planning, market analysis, and developing marketing campaigns focused on promoting academic and professional resources.
Director of Marketing at Visible Ink Press
From 2004 to 2006, Mary Beth Perrot held the position of Director of Marketing at Visible Ink Press. In this role, she directed marketing strategies and campaigns aimed at increasing the visibility and sales of the press's diverse range of publications. Her work included market research, branding, and promotional activities designed to engage readers and expand the company's reach.
Leadership Role at Claritas
Between 1996 and 2002, Mary Beth Perrot was Vice President and Industry Practice Leader, Media and Communications at Claritas. She led the media and communications practice area, providing strategic guidance and expertise to the company's clients. Her responsibilities included overseeing market analysis, developing industry-specific insights, and helping clients leverage data for more effective marketing strategies.
Educational Background
Mary Beth Perrot earned a Bachelor of Arts degree from Eastern Michigan University. Her academic background laid the foundation for a career that spans over two decades in product marketing and management. Her studies provided her with the critical thinking and analytical skills necessary for success in various marketing roles across multiple industries.