Neeraj Kumar
About Neeraj Kumar
Neeraj Kumar is the Director of Partner Marketing for IMEA at Automation Anywhere, with extensive experience in B2B marketing and partner strategy across various technologies.
Company
Neeraj Kumar currently works at Automation Anywhere as Director of Partner Marketing for the IMEA region. Automation Anywhere is a leader in robotic process automation, providing artificial intelligence-powered automation to enterprises.
Title
Neeraj Kumar holds the title of Director, Partner Marketing, IMEA at Automation Anywhere. He oversees the partner marketing strategies and programs across India, Middle East, and Africa.
Previous Roles at Wipro Limited
Neeraj Kumar worked at Wipro Limited as the Global Partner Marketing Manager from 2014 to 2018. During his tenure, he managed partner marketing initiatives and developed go-to-market strategies in the Bengaluru Area, India.
Marketing Manager at HCL Technologies
From 2011 to 2012, Neeraj Kumar served as a Marketing Manager at HCL Technologies, where he was responsible for marketing initiatives across Europe and APAC regions. He worked in Noida, focusing on mid and large-market IT marketing.
Key Account Manager at WNS Global Services
Neeraj Kumar worked as a Key Account Manager at WNS Global Services from 2006 to 2011. In this role, he managed key accounts and was based in Gurgaon, India.
Education and Expertise
Neeraj Kumar has a diverse educational background. He studied Strategic Planning and achieved Strategic Marketing Management at New York University in 2013. He also completed a Post Graduate Program in Management in the Business Leadership Program at the School of Inspired Leadership from 2013 to 2014. He received his foundational education at St Mark's School.
B2B Marketing Career
Neeraj Kumar has a decade-long career in B2B marketing, focusing on mid and large-market IT marketing. His expertise includes business marketing for technologies such as cloud, digital workplace, automation, robotic process automation (RPA), Internet of Things (IoT), and business process outsourcing (BPO).
Partner Strategy and Marketing
Neeraj Kumar is skilled in building competencies around partner strategy and marketing. His areas of expertise include partnership vision, go-to-market (GTM) strategies, account mapping, joint solutions, and field execution. He has significant experience in creating new markets and accelerating growth across the IMEA region with partners.