Rosa Martinez
About Rosa Martinez
Rosa Martinez is the Global Sales Enablement Manager at Automation Anywhere, where she oversees sales tools governance and collaborates with cross-functional teams to enhance sales performance.
Title and Current Role
Rosa Martinez currently holds the position of Global Sales Enablement Manager at Automation Anywhere based in the Atlanta Metropolitan Area. Additionally, she is an active member of the Sales Enablement Collective, where she collaborates with other professionals in the field.
Professional Experience
Rosa Martinez has extensive experience in sales enablement and operations. Prior to her current role, she served as Global SDR Enablement & Operations Specialist and Sales Development Team Lead for the US and Canada at Automation Anywhere from 2019 to 2023. She also has experience as a Customer Success Manager at N3, now part of Accenture, and as a Specialist in Americas Strategy at the InterContinental Hotels Group (IHG®). Her career began in San Juan, Puerto Rico, where she worked as a Project Manager at FIS and as an Executive Assistant to the Chief Technology Officer at FirstBank.
Education and Credentials
Rosa Martinez has a robust educational background with an MBA in Business Administration, Management, and Operations from Universidad Metropolitana. She also holds a Bachelor's degree in Communication and Media Studies from the University of Puerto Rico, Río Piedras. Her bilingual proficiency in English and Spanish enhances her ability to work effectively with diverse teams and clients.
Sales Tools Expertise
In her role at Automation Anywhere, Rosa Martinez oversees the governance, user experience, content, integrations, insights, and analytics of various sales tools. She leverages her expertise in Salesforce, Salesloft, Zoominfo, Spekit, 6sense, and Tableau to optimize the performance of sales tools. Her work involves close collaboration with marketing, product, and customer success teams to ensure alignment of sales tools with the customer journey and the company's vision.
Collaborative and Leadership Skills
Rosa Martinez is passionate about empowering sales teams to achieve their goals through effective sales tools. She is part of a team dedicated to driving sales growth and customer satisfaction through sales enablement. Her cross-functional collaboration skills enable her to work seamlessly with marketing, product, and customer success teams, aligning sales tools with the overall customer journey and company goals.