Sarah K.
About Sarah K.
Sarah K. is the Director of Content Marketing at Automation Anywhere, with a strong background in B2B SaaS marketing and a focus on people-oriented, goal-driven projects.
Director of Content Marketing at Automation Anywhere
Sarah K. currently holds the position of Director of Content Marketing at Automation Anywhere, a role she began in April 2023. In this capacity, she is responsible for overseeing content marketing strategies, ensuring aligned communication and achieving target-driven results. Her focus is on developing and implementing tactics that drive both engagement and growth.
Past Experience in Content and Marketing
Sarah's career in marketing includes significant roles at various companies. Prior to her current role, she served as Senior Manager Content at Automation Anywhere for one year. She also worked at FortressIQ as a Senior Marketing Programs Manager from 2020 to 2022, and at Planful as a Customer Marketing Manager from 2019 to 2020. Her earlier roles include Customer & Events Marketer at Learning.com from 2017 to 2019 and Marketing & Events Coordinator at Mirador Tech in 2016. She began her professional journey as a Wedding Coordinator at Blush Bridal Consultation Group from 2014 to 2016.
Education Background at Michigan State University
Sarah K. studied at Michigan State University, where she was enrolled in the Residential College in the Arts and Humanities from 2008 to 2013. This program provided her with a diverse educational foundation and honed her skills in a wide range of subjects pertinent to her later career in marketing.
Early Education and High School
Before attending Michigan State University, Sarah completed her high school education at Lansing Eastern High School, where she was part of the International Baccalaureate program from 2004 to 2008. This rigorous program prepared her for the complexities and challenges of higher education and future professional endeavors.
Focus on B2B SaaS Marketing
A significant aspect of Sarah's professional expertise lies in B2B SaaS marketing. She has demonstrated a strong focus on this sector, particularly within startup environments. Her work is characterized by a deep understanding of the dynamics and demands of business-to-business Software as a Service marketing, ensuring that content strategies are both people-focused and goal-driven.