Shelley Dunn
About Shelley Dunn
Shelley Dunn is the Senior Director of Field Marketing at Automation Anywhere, with over 20 years of experience in strategic marketing and sales enablement.
Title and Current Role
Shelley Dunn is the Senior Director of Field Marketing at Automation Anywhere. In this role, Dunn leverages over 20 years of experience in strategic marketing programs and sales enablement to drive innovative go-to-market (GTM) initiatives. Her expertise in CRM and SaaS helps in creating robust marketing strategies that align with the company’s goals.
Previous Experience at Dunn Consulting
Prior to joining Automation Anywhere, Shelley Dunn worked at Dunn Consulting as the Demand Gen Leader. During her 10-month tenure in Oakland, California, United States, she was responsible for generating demand through strategic marketing initiatives and sales enablement efforts.
Previous Experience at New Relic, Inc.
Dunn served as the Director of Americas Field Marketing at New Relic, Inc. for six years. In this role, she implemented field marketing strategies that significantly contributed to the company’s pipeline and revenue, establishing New Relic’s presence in the Americas market.
Educational Background
Shelley Dunn studied at Loma Linda University, where she achieved a Bachelor of Business Administration (BBA) with a focus on Marketing in 1990. Her education laid the foundation for her extensive career in strategic marketing and sales enablement.
Career Overview
Shelley Dunn has over 20 years of experience in the marketing field, having held key positions in various leading companies. She worked as Director of Americas Events & Field Marketing at LivePerson, Senior Marketing Manager at Ariba, an SAP company, and Senior Field Marketing Manager at Oracle. Her extensive career also includes roles at Hyperion, PeopleSoft, ThirdVoice.com, and Smith Bucklin.
Specializations and Expertise
Dunn specializes in crafting and executing strategic marketing programs, sales enablement, and CRM/SaaS technology. She has proven capabilities in building and measuring strategic marketing plans through closed-loop reporting, meeting and exceeding pipeline targets. Her approach often involves hands-on work with customer/executive references and community forums. Dunn is known for forging strong relationships with customers, sales organizations, and internal/external stakeholders.