Sidney Yao
About Sidney Yao
Sidney Yao is the Marketing Manager for Automation Anywhere in Australia and New Zealand, based in Melbourne, Victoria, with over a decade of experience in the IT services and high-tech industry.
Current Role at Automation Anywhere
Sidney Yao is currently working as a Marketing Manager for Automation Anywhere in Australia and New Zealand. Based in Melbourne, Victoria, Australia, she is responsible for overseeing marketing strategies and campaigns in this region. Her role involves the integration of technology into marketing strategies to develop impactful campaigns that resonate with diverse markets.
Previous Marketing Roles
Before her current position, Sidney Yao held several marketing roles. She was the Marketing Manager at DXC Fruition, Australia and New Zealand, working from 2017 to 2019. Previously, she worked at CSC as a Robotics Process Automation GTM Marketing professional from 2016 to 2017. Her early career also included positions such as Digital Marketing Campaign Manager at The Coaching Institute and Marketing Manager at Product Development Corporation.
Educational Background
Sidney Yao holds a Master's Degree in Accounting from the University of Melbourne. Additionally, she has two Bachelor's Degrees from Monash University, one in Marketing and another in International Business/Trade/Commerce. This comprehensive educational background supports her expertise in both marketing and business operations.
Fluency in Multiple Languages
Sidney Yao is fluent in multiple languages, which enhances her capability to communicate and manage marketing campaigns in diverse markets. Her multilingual skills are an asset in her roles, enabling effective interaction with clients and partners across different regions.
Decade of Experience in IT and High-Tech Industry
With over a decade of experience in the IT services, solutions, and high-tech industry, Sidney Yao has a deep understanding of the market. Her roles have consistently involved the development of creative, measurable, and successful marketing programs that positively impact colleagues, customers, and business partners.
Work-Life Balance
In addition to her professional achievements, Sidney Yao balances her career with family life. She is a working mum, raising a son and caring for a pet with her husband. This balance contributes to her approach to work, bringing a unique perspective to her marketing strategies and team management.