Swetha Thangellapally
About Swetha Thangellapally
Swetha Thangellapally is the Director of Customer Advocacy at Automation Anywhere, with extensive experience in customer marketing and success roles across various companies.
Title and Current Role
Swetha Thangellapally is currently the Director of Customer Advocacy at Automation Anywhere. In this role, she is responsible for fostering customer relationships and driving advocacy initiatives that support the company's automation solutions.
Professional Experience at Automation Anywhere
Swetha Thangellapally has an extensive background with Automation Anywhere, where she has held multiple roles. Prior to her current role, she served as Senior Customer Marketing Manager from 2019 to 2022 in San Jose, California. Before that, she was the Customer Marketing Manager for six months in 2019, also in San Jose.
Previous Positions in Customer Success and Marketing
Swetha Thangellapally's career includes notable roles in customer success and marketing across various companies. She worked at Prysm Inc. as Manager of Customer Success & Marketing from 2017 to 2019 in the San Francisco Bay Area. At Illumeo, formerly Proformative, she served as Manager of Customer Success for one year from 2016 to 2017 in San Jose, CA. She also held a position at Marketo in Customer Success - SaaS Compliance in 2015 for six months in San Mateo, CA.
Early Career and Marketing Roles
Swetha Thangellapally began her earlier professional journey at Bank of the West. She initially worked as Customer Marketing Lead from 2010 to 2012 and then as Manager, Customer Marketing from 2012 to 2014 in the San Francisco Bay Area. These roles helped her build foundational experience in customer engagement and marketing.
Educational Background and Specializations
Swetha Thangellapally pursued higher education at notable institutions. She earned an Executive Master of Business Administration (MBA) in Strategy & Leadership from Pepperdine Graziadio Business School. She also holds a Bachelor’s Degree in Business Administration and Management from San Jose State University. She specializes in influencer marketing, partnership marketing, online brand development, competitive analysis, user engagement, and strategic campaigns.