Alexandre Anzo
About Alexandre Anzo
Alexandre Anzo is an Associate Director at BCG Platinion, specializing in managing creative and technical elements for high-end and luxury brands. He has a diverse background in design and communications, with experience in various leadership roles across multiple companies in the Paris area.
Current Role at BCG Platinion
Alexandre Anzo serves as an Associate Director at BCG Platinion since 2019. In this role, he leverages his extensive background in design and project management to oversee various initiatives. His focus includes managing creative ideas alongside technical elements to ensure successful project outcomes. Anzo's experience in high-end and luxury brand optimization informs his approach to delivering innovative solutions tailored to client needs.
Professional Background
Anzo has held several significant positions throughout his career. Prior to joining BCG Platinion, he worked at Emakina as Head of Design & Development from 2017 to 2019. He also served as Communications & Design Director at SoftBank Robotics Europe from 2013 to 2016. His earlier roles include Creative Director & Partner at GM_Design and Creative Design Director & Managing Partner at Alchimie Studio. These positions have equipped him with a diverse skill set in design, branding, and project management.
Education and Expertise
Alexandre Anzo has a strong educational background in design. He studied Product Design & Interior Design at École Camondo, achieving a Master 2 (M2) from 1995 to 2000. He also obtained a Certificate of English from Cambridge University between 1990 and 1992. Additionally, he completed postgraduate studies in Design Thinking & Management at Stanford University. His education has provided him with a solid foundation in both creative and technical aspects of design.
Focus on Brand Experience
Anzo emphasizes people-centric brand consistency and memorable brand experiences in his work. He has experience in sourcing, production monitoring, and operational project management, which supports his ability to create and optimize global scenarios for high-end brands. His approach involves innovation and surprise, drawing parallels between design processes and cooking, highlighting his creative methodology.
Previous Roles and Contributions
Throughout his career, Anzo has contributed to various organizations in different capacities. He worked as a Brand & Retail Experience Advisor at WonderKraft from 2016 to 2019 and as a Programming Assistant at Radio Nova from 1994 to 1997. His diverse experiences have shaped his understanding of design and communication, enabling him to work on projects involving digital diffusion and public openings.