Randy Garcia
About Randy Garcia
Randy Garcia is a Senior Marketing & Creative Manager at Beauty Industry Group, with a strong educational background in marketing and business administration. He has successfully led marketing campaigns that significantly increased consumer conversions and generated substantial revenue.
Work at Beauty Industry Group
Randy Garcia has served as the Senior Marketing & Creative Manager at Beauty Industry Group since 2018. In this role, he has been instrumental in enhancing the company's marketing strategies and creative initiatives. His responsibilities include collaborating with Brand and Technology Directors to revamp brand websites, which has improved user experience and ensured that the brand's messaging aligns with its unique value propositions. Additionally, he organizes and manages product launch campaign photoshoots, working closely with the Brand Director to meet all asset requirements throughout the launch process.
Education and Expertise
Randy Garcia holds a Bachelor’s Degree in Marketing/Marketing Management from Florida International University, which he completed from 2014 to 2016. He further pursued his education at the same institution, earning a Master of Business Administration (MBA) in Business Administration and Management from 2018 to 2020. Additionally, he obtained an Associate’s Degree in Business Administration and Management from Miami Dade College in 2013. His educational background provides a strong foundation for his expertise in marketing and management.
Previous Experience at Homes.com
Prior to his current role, Randy Garcia worked as a Marketing Coordinator at Homes.com from 2016 to 2018. In this position, he contributed to various marketing initiatives and campaigns, gaining valuable experience in the industry. His time at Homes.com helped him develop skills that he later applied in his role at Beauty Industry Group.
Achievements in Marketing Campaigns
Randy Garcia has successfully implemented marketing campaign strategies that have led to significant results. He achieved over a 100% increase in consumer conversions while adhering to campaign budgets. Additionally, he generated over $200,000 by utilizing marketing funnel segmentation to create targeted messages for specific audience groups, resulting in new account signups and increased sales. His ability to drive results through strategic marketing initiatives is a key aspect of his professional profile.