Sofia Fonda
About Sofia Fonda
Sofia Fonda is a Product Designer at Bending Spoons in Milan, Italy, with a background in graphic design and research. She is passionate about promoting mental wellbeing and addressing social issues through design.
Professional Career at Bending Spoons
Sofia Fonda currently works at Bending Spoons as a Product Designer. She assumed this role in 2022 and is based in Milan, Lombardy, Italy. Prior to her current position, she worked as a Recruiter at Bending Spoons for four months in 2022 in Milano, Lombardia, Italia. At Bending Spoons, she is involved in conducting semi-structured user interviews to identify product opportunities and distribution channels, as well as facilitating creative workshops and brainstorms to pinpoint design directions and ideas.
Work Experience at Technische Universiteit Delft
Sofia Fonda served as a Junior Researcher at Technische Universiteit Delft from 2021 to 2022, based in Delft, Olanda Meridionale, Paesi Bassi. During her seven-month tenure, she gained substantial experience in research methodologies and contributed to several academic projects. Her time at the university enhanced her skills in interaction design and user-centered research techniques.
Educational Background
Sofia Fonda has a Master of Science in Design for Interaction from Delft University of Technology, where she studied from 2019 to 2021. She also holds a Bachelor of Arts in Visual Communication - Graphic Design from Istituto Europeo di Design, completed between 2014 and 2017. Additionally, she has an Attestato di Partecipazione from a Graphic Design Summer Course at IED Florence, achieved in 2013. Earlier, she obtained a Diploma di Liceo Scientifico from ISISS Gabriele D'Annunzio, Gorizia, where she studied Scientifico Tecnologico from 2009 to 2014.
Early Work Experiences
Before joining Bending Spoons, Sofia Fonda held various roles in different companies. She was a Graphic Designer for Digital Magazines at Altroconsumo for six months in 2018, and also worked as a Graphic Designer there from 2017 to 2018. Additionally, Sofia briefly worked as a Brand Designer at Move Solutions and as a Junior Art Director at Carmi e Ubertis Milano. Her other roles include an Exhibition Stand Hostess at FritsJurgens in 2019 in Milano, Lombardia, Italia.