Abilash Balan
About Abilash Balan
Abilash Balan is the Head of Marketing and Communications at Beyond Key with over 14 years of experience in IT services and technology marketing.
Work at Beyond Key
Abilash Balan currently serves as the Head of Marketing and Communications at Beyond Key. He has held this position since 2022. In this role, he focuses on developing and executing marketing strategies that enhance brand visibility and drive customer engagement. His responsibilities include overseeing marketing communications and ensuring alignment with the company's overall business objectives.
Education and Expertise
Abilash Balan holds a Master of Business Administration (MBA) with a specialization in Marketing and Human Resources from Bangalore University, which he completed from 2007 to 2009. He also earned a Bachelor's degree in Business Administration and Management from Bharathiar University between 2004 and 2007. His educational background supports his extensive expertise in digital marketing, demand generation, and product marketing.
Background
Abilash Balan has over 14 years of experience in IT services and technology sectors. His career includes various roles in marketing and business development across multiple companies. He began as a Business Development Executive at Reliance Global Services Pvt Ltd and progressed through positions at Conceptia Software Technologies, Altem Technologies Pvt Ltd., and Suyati Technologies, where he held significant marketing roles.
Achievements
Throughout his career, Abilash Balan has developed a proven track record in crafting and implementing successful marketing strategies that drive growth and profitability across diverse markets, including the US, India, Europe, and ANZ. He has demonstrated skills in technology marketing for various platforms, including Microsoft Technologies, Salesforce, and Cyber Security, and has experience in product marketing for notable software solutions.
Skills and Specializations
Abilash Balan possesses strong analytical skills and a passion for data-driven decision-making. He specializes in building brand awareness, generating leads, and creating content tailored to diverse audiences. His expertise extends to utilizing various marketing channels, including social media, email marketing, content marketing, and marketing automation, to effectively reach and engage target customers.