Alex Panetta
About Alex Panetta
Alex Panetta serves as the Head of Sales at Boxhub since 2024 and has over a decade of experience in scaling technology companies. He has held various leadership roles in sales and revenue across multiple organizations, demonstrating a strong ability to develop effective go-to-market strategies.
Work at Boxhub
Alex Panetta serves as the Head of Sales at Boxhub, a position he has held since 2024. Based in Toronto, Ontario, Canada, he has been instrumental in driving sales strategies and initiatives within the company. His role involves overseeing the sales team and developing approaches to enhance customer engagement and revenue growth.
Professional Experience
Prior to his current role, Alex held several key positions in various organizations. He was a Founding Member at Pavilion from 2019, contributing to the establishment and growth of the organization. He also served as Vice President - Americas at Vend from 2015 to 2017, and held the position of Head of Revenue at Bettermode from 2023 to 2024. His experience includes leadership roles at ArchiPro, Collage HR, Trint, and Hubdoc, where he focused on sales and customer success.
Education and Expertise
Alex has a diverse educational background. He studied at the Toronto Film School and pursued Music Theory and Sound Design. He also attended the University of Illinois, where he focused on Marketing Strategy. Additionally, he completed studies in Strategic Business Management and Innovation at Copenhagen Business School, and furthered his knowledge in Leading People & Teams at the University of Michigan. His training in Social Selling and Sales Planning at the Professional Sales Academy complements his extensive experience in sales and technology.
Background
Alex has over 10 years of experience in scaling technology companies. His career began at Softchoice as a Corporate Account Executive, where he worked for four years. He has a proven track record in fast-paced, hyper-growth startup environments, known for his goal-focused approach and ability to motivate teams. His analytical skills enable him to gather intelligence from data, translating insights into actionable strategies.
Achievements in Sales Leadership
Throughout his career, Alex has demonstrated a strong ability to create and evolve go-to-market strategies. His experience spans various leadership roles where he has leveraged technology, data, and collaboration to drive sales success. His work with customer-focused teams has allowed him to effectively address complex business challenges, contributing to the overall growth of the organizations he has been part of.