Carlos Sanchez Mojica
About Carlos Sanchez Mojica
Carlos Sanchez Mojica is the Hematology Brand Manager & Consumer Marketing Lead at Bristol Myers Squibb, with over 19 years of experience in the pharmaceutical industry.
Current Position at Bristol Myers Squibb
Carlos Sanchez Mojica serves as the Hematology Brand Manager & Consumer Marketing Lead at Bristol Myers Squibb. In this role, he utilizes his extensive experience in brand management to oversee marketing strategies and initiatives for hematology products. His responsibilities likely include strategic planning, consumer marketing, and brand positioning specific to hematology, reflecting his deep expertise in the pharmaceutical industry.
Previous Roles at Bristol Myers Squibb
Carlos Sanchez Mojica has held several key positions at Bristol Myers Squibb over more than a decade. From 2016 to 2020, he was the Immuno-Oncology Brand Manager in Puerto Rico, where he managed brand strategies for immuno-oncology therapeutic areas. Before that, from 2013 to 2016, he served as the Virology Brand Manager, also in Puerto Rico. He began his tenure at Bristol Myers Squibb as an Associate Brand Manager from 2011 to 2013. His progressive career at the company highlights a proven track record in brand management across multiple therapeutic areas.
Experience at Merck
Before joining Bristol Myers Squibb, Carlos Sanchez Mojica gained significant experience in the pharmaceutical industry as a Pharmaceutical Sales Specialist at Merck. During his 7-year tenure from 2004 to 2011, he developed skills in pharmaceutical sales, customer relationship management, and market analysis. His transition from sales at Merck to brand management at Bristol Myers Squibb demonstrates a versatile skill set and adaptability in the pharmaceutical sector.
Educational Background
Carlos Sanchez Mojica has a strong educational foundation in business and marketing. He earned a Doctor of Business Administration (DBA) in Marketing from Argosy University Sarasota. Additionally, he holds a Master of Business Administration (MBA) in Marketing from Universidad Metropolitana. Carlos also has an Educational Instructional Health Professional (EIHP) certification from the Universidad de Puerto Rico. His academic achievements have provided a robust framework for his career in the pharmaceutical industry.
Expertise in Brand Management
With over 19 years of experience in the pharmaceutical industry, Carlos Sanchez Mojica has a diverse background in managing brands across various therapeutic areas, including virology, immuno-oncology, and hematology. His tenure at Bristol Myers Squibb has equipped him with deep insights into brand strategy, consumer marketing, and product management. His career trajectory shows a strong commitment to developing and implementing successful marketing campaigns within the highly competitive pharmaceutical market.