Shelli Meyer
About Shelli Meyer
Shelli Meyer is a Senior Sales Rep at Bristol-Myers Squibb, known for launching Eliquis and maintaining high market share in her territory.
Title and Role at Bristol-Myers Squibb
Shelli Meyer holds the position of Senior Sales Representative at Bristol-Myers Squibb. In this role, she focuses on driving the sales of various pharmaceutical products in her designated territory. Her responsibilities include building professional relationships with medical professionals and ensuring the effective promotion and coverage of prescribed medications.
Education and Expertise
Shelli Meyer earned her Bachelor's degree from the University of Iowa, with a major in Sociology and an emphasis on Communications. This educational background has provided her with a strong foundation in understanding social dynamics and effective communication strategies, which are crucial for her role in sales and relationship management in the pharmaceutical industry.
Product Launches and Sales Achievements
Shelli Meyer successfully launched Eliquis, which has become the #1 oral anticoagulant in her sales territory. She consistently maintains a market share above the national average for this product year over year. Additionally, Shelli exceeded sales goals for Plavix until it became generic in 2012. Her ability to meet and surpass sales targets is a testament to her proficiency and dedication in the pharmaceutical sales domain.
Client Representation and Relationship Management
Shelli represents 183 doctors within the Denver Metro area, including cardiologists, oncologists, and primary care physicians. She works cross-functionally with medical liaisons, key account managers, and regional account executives to enhance coverage of top prescribers. She also fosters key partnerships with top hospitals and clinics in Colorado and Portland to secure formulary inclusion for products like Eliquis and Tequin. Additionally, Shelli engages in extensive relationship management to ensure medication coverage for Medicaid and other non-formulary insurances.
Professional Engagement and Market Analysis
Shelli Meyer hosts a variety of professional engagement events, including teleconferences, dinner programs, and live office speaking engagements to educate doctors on drug utilization. She performs weekly data analysis to identify low prescription numbers and reallocates her efforts to target specific doctors as needed. This systematic approach helps ensure sustained and increased sales performance across her territory.
Variety in Drug Representation and Work Environments
Throughout her career, Shelli Meyer has represented a wide array of drugs including Eliquis, Plavix, Tequin, Coumadin, Avapro/Avalide, Pravachol, Serzone, Buspar, Cefzil, Glucophage/Glucophage XR, and Onglyza. She operates across diverse healthcare environments such as hospitals, Coumadin clinics, urgent care centers, cardiology cath labs, doctor's offices, and emergency rooms. This diversity highlights her adaptability and comprehensive expertise in pharmaceutical sales.
Awards and Recognitions
Shelli Meyer has been the recipient of the Pinnacle Sales Award in 2001, 2007, and 2010. These accolades recognize her exceptional sales performances and her consistent contributions to achieving high standards in her field.