Kit Macgillivray
About Kit Macgillivray
Kit Macgillivray is the Co-Founder and Chief Product Officer at Brook Inc, where he has worked since 2015. He has extensive experience in digital strategy and product innovation, with a focus on the integration of physical and digital environments.
Work at Brook Health
Kit Macgillivray has served as Co-Founder and Chief Product Officer at Brook Inc since 2015. His tenure of nine years has involved significant contributions to the company's product development and strategic direction. Operating from locations in Sydney and Seattle, he has played a pivotal role in shaping the company's approach to digital solutions and product innovation.
Previous Experience
Prior to his role at Brook Inc, Kit Macgillivray worked at The Realtime Project as a Partner from 2009 to 2013, where he operated in both London and New York. He also held positions at R/GA as Experience Strategy from 2015 to 2016 in Sydney, and at Pureprofile as Special Projects from 2013 to 2017. His experience includes a role at Optus as Hyperlocal Product in 2011 and as a Senior Consultant at Brainmates from 2011 to 2014, all based in Sydney.
Education and Expertise
Kit Macgillivray studied at the University of Manitoba, Canada, focusing on Economics and Political Science from 1991 to 1993. He also attended the University of Otago, where he studied Plant Ecology from 1997 to 2001. His educational background supports his expertise in digital strategies and the convergence of physical and digital environments.
Digital Strategy and Product Development
Kit Macgillivray has a proven track record in defining innovative products and services. His work encompasses high-level ideas to detailed requirement specifications, including experience maps, customer journeys, and user stories. He possesses extensive experience in creating digital strategies that cater to real-time connectivity and the integration of physical and digital experiences.
Research and Analysis Skills
Kit Macgillivray utilizes deep data analysis and ethnographic research to assess the impact of digital products on user motivations and behavioral triggers. His focus on the transition of media to digital platforms and urbanism highlights his commitment to understanding the evolving landscape of digital interaction.