Barbara (Zeyi) Zhong
About Barbara (Zeyi) Zhong
Barbara (Zeyi) Zhong is a Trade Marketing Analyst at Califia Farms, known for her expertise in data visualization and strategic data analysis to enhance marketing strategies and product performance.
Professional Background
Barbara (Zeyi) Zhong currently serves as a Trade Marketing Analyst at Califia Farms in Los Angeles, California, since 2022. In this role, she utilizes data visualization techniques to enhance the clarity and impact of marketing strategies. Her work focuses on improving product performance and customer experience through strategic data analysis. She previously worked at WeDesign as a Sales and Marketing Associate for 9 months from 2020 to 2021. Prior to that, Barbara held an internship position at VNU Exhibitions Asia in Shanghai, China, as an International Marketing Intern for 2 months in 2019. She also interned at BOKA Restaurant Group in Chicago for 7 months in 2018.
Education and Expertise
Barbara (Zeyi) Zhong has a diverse educational background. She earned a Master of Science (MS) in Business Analytics from Pepperdine Graziadio Business School between 2021 and 2022. She also holds a Bachelor's degree in Business Administration and Management from National Louis University, completed between 2018 and 2020. Additionally, Barbara achieved an Associate's degree in Culinary Arts/Chef Training from Kendall College, where she studied from 2015 to 2018. Earlier in her academic career, she attended Yew Chung International School and obtained a High School Diploma through the International Baccalaureate program from 2012 to 2015.
Trade Marketing Analyst at Califia Farms
In her current role as Trade Marketing Analyst at Califia Farms, Barbara (Zeyi) Zhong has been instrumental in utilizing data visualization techniques to enhance marketing strategies. She focuses on improving product performance and customer experience through detailed and strategic data analysis. Barbara is also known for her ability to craft persuasive narratives that aid in the strategic decision-making process. Her role involves communicating complex analytical insights effectively to diverse audiences, ensuring that her findings are understandable and actionable.
Experience in Marketing and Sales
Barbara (Zeyi) Zhong brings extensive experience in marketing and sales from various roles. She worked as a Sales and Marketing Associate at WeDesign from 2020 to 2021, gaining valuable experience in sales strategies and marketing initiatives. In 2019, she held an internship as an International Marketing Intern at VNU Exhibitions Asia in Shanghai, China, contributing to international marketing efforts. Before that, she was an intern at BOKA Restaurant Group in Chicago in 2018, where she gathered insights into the restaurant industry and marketing practices.