Betsie Zeedyk
About Betsie Zeedyk
Betsie Zeedyk is the Sr. Director of Sales for National Accounts at Califia Farms, with extensive experience in customer marketing, account management, and business planning in the CPG industry.
Company
Betsie Zeedyk is currently employed at Califia Farms. She holds the position of Sr. Director, Sales - National Accounts. Califia Farms is known for its innovative, plant-based food and beverages. Betsie has been with Califia Farms since 2019, initially serving as the Director of Sales before advancing to her current role in 2022.
Title
Betsie Zeedyk serves as the Sr. Director, Sales - National Accounts at Califia Farms. In this role, she focuses on national account management, ensuring the delivery of strategic sales solutions aimed at driving top-line growth for the company. She began this position in 2022.
Education and Expertise
Betsie Zeedyk earned her Bachelor of Arts (B.A.) degree in Organizational Communication from Alma College, where she studied from 1996 to 2000. Her educational background provides her with a strong foundation in effective communication strategies, which she has applied throughout her career in sales and customer marketing. Her expertise spans diverse areas such as customer marketing & innovation, account management, and business planning & forecasting.
Professional Experience at Kellogg Company
Betsie Zeedyk has an extensive history with the Kellogg Company, having held multiple roles over a 14-year period. She started as a Sales Strategy & Planning Coordinator in Battle Creek, MI (2005-2007), and later became an Account Executive in the Greater New Orleans Area (2007-2011). From 2011 to 2013, she served as Manager, Sales Planning and Business Development in Bloomington, MN, followed by positions as Manager, Customer Marketing - Kashi Innovation (2013-2014), Sr. Manager - Customer Marketing, Innovation (2014-2015), and Sr. National Account Executive - Publix Team (2015-2019).
Previous Roles and Contributions
Prior to her current role at Califia Farms, Betsie Zeedyk gained valuable experience in various positions. She worked at Chowan University as Assistant Director of Student Life in 2003 and held a role with Alpha Xi Delta as an Educational Leadership Consultant from 2000 to 2002. Additionally, she has a proven track record in the consumer packaged goods (CPG) industry, having demonstrated her commitment to driving top-line results accurately and reliably.