Brian Barbara
About Brian Barbara
Brian Barbara is the Vice President of Away From Home Sales at Califia Farms, with extensive experience in the food industry, including roles at ARYZTA and ConAgra Foods.
Current Role at Califia Farms
Brian Barbara currently serves as the Vice President of Away From Home Sales at Califia Farms. He began this role in 2022 and is based in Los Angeles, California. In this capacity, he oversees sales strategy and execution for products sold outside the home, such as in restaurants, coffee shops, and other commercial settings. His responsibilities include driving growth in this sector and enhancing the company’s footprint in various non-retail channels.
Previous Role at Califia Farms
Before becoming Vice President of Away From Home Sales at Califia Farms, Brian Barbara was the Senior Director of Sales at the same company. He held this position from 2019 to 2022, also based in Los Angeles, California. As Senior Director of Sales, he was responsible for leading sales initiatives and strategies that contributed to the company’s overall growth and market presence.
Positions at ARYZTA
Brian Barbara held multiple roles at ARYZTA, starting as Director of Customer Development in 2016 in Dallas, Texas. He then moved on to become Division Vice President, Field Sales from 2017 to 2018 before being promoted to Division Vice President, Corporate Accounts from 2018 to 2019. In these roles, he played a crucial part in developing customer relationships, overseeing field sales operations, and managing corporate accounts.
Roles at ConAgra Foods
From 2007 to 2015, Brian Barbara held several key roles at ConAgra Foods. He started as Key Account Manager, serving from 2007 to 2011 in Torrance, CA. He then became the Region Manager for ConAgra Foodservice Sales from 2011 to 2015 in Flower Mound, TX. He also briefly served as Corporate Account Manager in 2015. During his tenure, he contributed significantly to the growth of various accounts and regions, particularly within the foodservice sector.
Expertise in Sales and Marketing
Brian Barbara has extensive experience and expertise in sales and marketing within the food industry. He is known for his ability to grow both large and start-up national brands in the natural and conventional food channels. His expertise spans all segments and classes of trade, and he has a proven track record of building and leading successful sales teams across North America.