Erica S.
About Erica S.
Erica S. is an Associate Brand Manager at Califia Farms with extensive experience in product management and commercialization.
Current Role at Califia Farms
Erica S. currently holds the position of Associate Brand Manager at Califia Farms in the Los Angeles Metropolitan Area. She started this role in 2021 and continues to contribute to the company's branding efforts. Her work involves overseeing brand strategies and ensuring the alignment of marketing initiatives with the overall brand vision.
Previous Experience at Chobani
Erica S. has notable experience at Chobani, where she served in two roles. From 2018 to 2019, she was a Product Manager, responsible for guiding new products from concept through launch in the Greater New York City Area. Before that, she was an Assistant Product Manager from 2016 to 2018, where she supported product development and strategy.
Experience in Product Management at MasterCard Advisors
Erica S. worked at MasterCard Advisors as a Product Specialist from 2014 to 2015, and prior to that, as an Associate Product Specialist from 2012 to 2014 in the Greater New York City Area. In these roles, she focused on supporting product development initiatives and enhancing product offerings within the financial services sector.
Education Background
Erica S. has a strong academic background, having studied Marketing and International Business at Villanova University, where she achieved her BA during the years 2008 to 2012. Additionally, she spent 11 months studying International Business at Fundação Getulio Vargas in 2010, gaining a diploma in International Program Management.
Expertise in Packaging and Artwork Development
Erica S. has specialized expertise in packaging and artwork development. This involves creating and managing the visual and structural design of product packaging, ensuring it meets brand standards and market expectations. Her skills in this area contribute significantly to the visual appeal and marketability of products.