Gemma Goorjian
About Gemma Goorjian
Gemma Goorjian is the Category Marketing Manager at Califia Farms in Melbourne, Victoria, Australia. She has a diverse background in marketing and account management, with experience at companies such as The Digital Picnic, B Brand Design, Cowan Design, The Chia Co, and Pact Group Holdings Ltd.
Title
Gemma Goorjian currently holds the position of Category Marketing Manager at Califia Farms. Her tenure at Califia Farms began in 2017 and she is based in Melbourne, Victoria, Australia.
Professional Experience
Gemma Goorjian has a rich career history with roles spanning various prestigious companies. Prior to her current role at Califia Farms, she worked as a Social Media Intern at The Digital Picnic in 2017. Between 2014 and 2016, she served as an Account Director at B Brand Design, dealing with major clients such as Lion Dairy & Drinks, Simplot, and Mondelez. Before that, from 2012 to 2014, Gemma was an Account Manager & Brand Custodian at Cowan Design. She also held the position of National Account Manager at The Chia Co from 2010 to 2012 and began her professional journey as a Marketing Coordinator at Pact Group Holdings Ltd from 2009 to 2010.
Education and Expertise
Gemma Goorjian earned a Double Degree from Monash University, completing a Bachelor of Business with a major in Marketing and a Bachelor of Arts with a major in Communications. She studied at Monash from 2003 to 2008. Prior to her university education, she attended St Catherine's School from 1997 to 2002.
Marketing Expertise
Gemma Goorjian has substantial expertise in marketing, with a diverse background that covers brand management, social media, and account management. Her experience includes working with notable clients and contributing to the growth and positioning of various brands. Gemma is particularly passionate about 'better for you' brands that make a positive impact.
Continuous Learning
Committed to continuous learning and professional development, Gemma Goorjian has consistently sought opportunities to upskill. Her proactive approach to knowledge enhancement is evident from her time spent in a social media internship to better her skills while on maternity leave. This dedication underscores her commitment to staying updated in the dynamic field of marketing.