Halee Patel Newton
About Halee Patel Newton
Halee Patel Newton is the Vice President of eCommerce at Califia Farms, with extensive experience in digital growth, retail media, and consumer packaged goods.
Title and Current Role
Halee Patel Newton serves as the Vice President of eCommerce at Califia Farms. She started this role in 2020. In her position, she focuses on driving digital growth for the company through effective omnichannel strategies and management of retail media operations.
Previous Experience at Califia Farms
Before becoming Vice President of eCommerce, Halee Patel Newton held several roles at Califia Farms. She served as the Senior Director of eCommerce & Business Development from 2018 to 2020, and as Director of eCommerce from 2017 to 2018. These roles allowed her to enhance her skills in managing online business operations and development in the Greater Los Angeles Area.
Work History in Account Management
Halee Patel Newton has an extensive background in account management, starting with her role as a Senior National Account Manager at DISH Network from 2015 to 2017. Prior to that, she was the National Account Director at Dyson from 2011 to 2014, where she managed significant national accounts in the Greater Chicago Area.
Career in Marketing and Product Management
Halee Patel Newton's career in marketing and product management began at Imation. She started as an Associate Product Marketing Manager from 2006 to 2007 in the Greater Minneapolis-St. Paul Area, later becoming a Merchandising Specialist from 2007 to 2009 in the Greater Los Angeles Area, and eventually a Trade Marketing Manager from 2009 to 2011 in Greater Minneapolis-St. Paul Area.
Education and Expertise
Halee Patel Newton holds a Bachelor of Science degree in Marketing and Public Relations from the University of Minnesota, where she studied from 2002 to 2006. She has expertise in driving digital growth through omnichannel strategies, managing retail media, and integrating brick & click operations. Her background is notably strong in consumer packaged goods (CPG) and technology products.