Justin P. De Benning
About Justin P. De Benning
Justin P. De Benning is the Vice President of Sales at Califia Farms, with extensive experience in the food and beverage industry, particularly with mission-driven and emerging brands.
Company
Justin P. De Benning currently holds the position of Vice President Of Sales at Califia Farms. Having joined the company in 2022, he operates out of Los Angeles, California, United States. Califia Farms specializes in plant-based beverages and products, and Justin contributes to its growth and market presence with his extensive experience in the food and beverage industry.
Title
Justin P. De Benning is the Vice President Of Sales at Califia Farms. He took on this role in 2022 and continues to play a key role in driving the company's sales strategy and performance. His history of effective sales leadership is a cornerstone of his contributions to the firm.
Employment History
Justin P. De Benning has amassed a wealth of experience in the food and beverage sector. He previously held multiple senior roles at Alpha Foods from 2020 to 2022, including Vice President Sales, US Retail and Vice President of Sales, Conventional and Mass. Before that, he worked at popchips in various capacities, including Vice President Sales & Marketing and Senior Director of Sales, Western U.S. His earlier career includes positions at Plum Organics, Campbell's Soup Company, and Schwan's Consumer Brands, showcasing a robust trajectory in sales and marketing across reputable organizations.
Education and Expertise
Justin P. De Benning holds a Master of Business Administration (MBA) from Cornell Johnson Graduate School of Management, attained between 2013 to 2015. He also achieved a Bachelors of Science in Business Administration from California State University - East Bay, completed from 2004 to 2006. His academic background supports his extensive practical experience in the industry, equipping him with a strong foundation in business principles and strategic management.
Skills and Specializations
Justin P. De Benning is recognized for his entrepreneurial mindset and skill in building high-impact cross-functional teams. He is adept at utilizing category and shopper insights to create effective sales enablement tools. His expertise spans restructuring and turnaround strategies, direct-store-delivery (DSD) systems, and broker management. Additionally, he employs digital and social tactics to enhance brand presence and engagement, contributing to the distinct competitive edge of the brands he works with.