Katrina Picon
About Katrina Picon
Katrina Picon is the Director of Communications at Califia Farms, with extensive experience in corporate communications and influencer marketing across various industries.
Title
Katrina Picon is the Director Of Communications at Califia Farms. She has been with the company since 2019.
Education and Expertise
Katrina Picon holds a Master of Science in Public Relations and Corporate Communications from New York University, a degree she earned between 2007 and 2009. She also holds a Bachelor of Arts in Political Science and Spanish from the University of Notre Dame, completed in 2005. Additionally, she studied at Fundación Ortega y Gasset in 2003.
Professional Background
Katrina has a diverse range of professional experiences. She has held roles such as Senior Manager, External Relations at Coty (2016-2019) and Procter & Gamble (2016), Account Executive at Nostrum Inc. (2012-2016), and Public Relations/Communications Specialist at BR Public Relations/Johnson & Johnson (2011-2012). Her earlier roles include Corporate Communications Specialist at Scholastic (2010-2011), and positions as an intern at Johnson & Johnson, The Synergos Institute, Cohn and Wolfe, and BR Public Relations.
Industry Experience
Katrina Picon has accumulated vast experience across industries including nonprofit, beauty, healthcare, transportation, entertainment, and publishing. Her roles have provided her with skills in handling public relations crises and maintaining a positive company image, as well as expertise in influencer marketing.
Professional Affiliations and Development
Katrina is a member of the Public Relations Society of America (PRSA), reflecting her commitment to professional development and industry standards. Her career encompasses both agency and in-house roles, giving her a comprehensive perspective on organizational communication needs and strategies.