Kevin Morgan
About Kevin Morgan
Kevin Morgan is the Chief Commercial Officer at Califia Farms, with extensive experience in the consumer packaged goods industry, including roles at Danone, popchips, and Red Bull.
Current Position
Kevin Morgan is currently serving as the Chief Commercial Officer (CCO) at Califia Farms. He began his tenure at Califia Farms in 2021 and is based in the Los Angeles Metropolitan Area. His role involves overseeing commercial strategy and operations, driving sales growth, and managing key customer relationships.
Previous Roles
Before joining Califia Farms, Kevin Morgan held several key positions in the consumer packaged goods industry. He served as Senior Vice President at Danone from 2019 to 2021 in Broomfield, CO. Prior to that, he was at popchips, first as Chief Customer Officer from 2016 to 2018 and then as President and Chief Commercial Officer until 2019 in the Greater Los Angeles Area. His career also includes significant roles at Red Bull, where he held various director-level positions from 2010 to 2016, and Dreyer's Grand Ice Cream, where he worked from 2004 to 2010.
Military Background
Kevin Morgan served in the United States Army Reserve from 1992 to 2000 in multiple roles based in Ft. Huachuca, AZ. His military service has contributed to his disciplined approach and leadership skills in the corporate world.
Educational Background
Kevin Morgan completed his Bachelor of Science (B.S.) in Business Administration and Management, General, from Arizona State University in 1996. His academic education laid a strong foundation for his diverse career in the consumer packaged goods industry.
Industry Expertise
Kevin Morgan has extensive experience in managing distribution through both Direct Store Delivery (DSD) and Warehouse models. He possesses a strong background in handling various trade classes including Grocery, Club, Mass, Convenience, Dollar, Natural, and Drug channels. His expertise also extends to organic certification and commodities in the consumer packaged goods industry. Kevin is skilled in broker management and developing go-to-market strategies, particularly in the beverage and snack categories.