Lisa Smith
About Lisa Smith
Lisa Smith is the Director of Customer Marketing and Sales Operations at Califia Farms, with extensive experience in marketing and event management.
Title
Lisa Smith is currently the Director of Customer Marketing and Sales Operations at Califia Farms. She has held this position since 2021.
Education and Expertise
Lisa Smith holds a Bachelor's degree in Communications with a focus on Public Relations from California State University, Fullerton. She completed her education in 1970.
Professional Experience at Califia Farms
Lisa Smith joined Califia Farms in 2018 as the Director of Experiential Events, a role she held until 2020. She then served as Director of Marketing Operations for eight months in 2020 and subsequently as Director of Brand Activation from 2020 to 2021. In 2021, she transitioned to her current role as Director of Customer Marketing and Sales Operations.
Previous Roles and Experience
Before joining Califia Farms, Lisa Smith served as Division Marketing Manager at Diageo from 2016 to 2018. She also worked at MKTG INC, where she held various roles including Regional Director from 2014 to 2016, Senior Event Manager from 2009 to 2014, and Event Manager from 2003 to 2009.
Key Achievements
Lisa Smith successfully increased Salesforce user adoption from 65% to 100% through effective supervision of training and adoption processes. She also introduced innovative technologies that simplified operations and boosted productivity at Califia Farms. Additionally, she built strategic partnerships with key retailers and managed new item launches and distribution priorities.