Lucinda Frost
About Lucinda Frost
Lucinda Frost is the National Account Manager at Califia Farms, overseeing key accounts and product ranges in the UK. She has extensive experience in sales and account management across various companies in the UK.
Title at Califia Farms
Lucinda Frost is the National Account Manager at Califia Farms. She has been with the company since 2020, managing key accounts for major UK retailers, including Sainsbury's, Waitrose, Ocado, Morrisons, Amazon, and Booths. She oversees both chilled and ambient product ranges, which include the #1 plant-based iced coffee in the UK. Lucinda also supports the Country Manager and the wider team in the day-to-day operations of Califia Farms' UK business.
Previous Roles in Sales Management
Before joining Califia Farms, Lucinda Frost worked as a National Account Manager at Maldon Salt company ltd. in 2020 for 3 months and as a Sales Manager at LA Brewery from 2017 to 2020 for 3 years in London. Her role at LA Brewery involved various sales management responsibilities, contributing significantly to the company's sales strategies and operations.
Early Career in Sales and Business Development
Lucinda Frost's career began in sales and business development. She was a Sales Executive at Lily's Kitchen Proper Food for Pets from 2015 to 2017 for 2 years in London. Additionally, she served as a Business Development Manager at Bali Nutra for 6 months in 2014-2015 in London, focusing on expanding the company's business prospects and revenue streams.
Drama Teaching Experience
In addition to her sales career, Lucinda Frost has experience in teaching drama. She worked as a Drama Teacher at Zylo Performance Ltd in East Sussex for 6 months in 2014 and at Talent Industry Academy in Oxford for 7 months from 2012 to 2013. These roles involved developing and delivering drama curriculum to a wide range of students.
Educational Background
Lucinda Frost holds a Bachelor of Arts (BA) degree in English and Drama from Oxford Brookes University, where she studied from 2010 to 2013. She also completed coursework at Sussex Downs College, Lewes, in English Language and Literature, Performing Arts, and Sociology from 2007 to 2009. Additionally, she briefly attended Mayfield School (St Leonards Mayfield) in 1970.