Maija Benincasa
About Maija Benincasa
Maija Benincasa is the Vice President of Brand Marketing at Califia Farms, with extensive experience in marketing and brand management across various companies.
Vice President Of Brand Marketing at Califia Farms
Maija Benincasa currently serves as the Vice President of Brand Marketing at Califia Farms. She has held this position since 2022. Prior to her current role, she was the Senior Director of Brand Marketing at the same company from 2021 to 2022, located in Los Angeles, California. Her responsibilities involve overseeing the brand's marketing strategies and initiatives, with a focus on enhancing brand visibility and market share.
Vice President Marketing at Sugarfina USA LLC
From 2020 to 2021, Maija Benincasa held the position of Vice President of Marketing at Sugarfina USA LLC, based in El Segundo, California. During her tenure, she directed the company's marketing efforts, including developing marketing strategies and campaigns to boost brand awareness and consumer engagement.
Founder & Creative Director at Benincasa Milano
Before her corporate roles, Maija Benincasa was the Founder and Creative Director of Benincasa Milano from 2016 to 2020. Located in the Dallas/Fort Worth Area, she was responsible for establishing the brand and directing its creative vision. Her role involved strategic planning, product development, and overseeing the brand’s creative direction.
Education and Expertise
Maija Benincasa earned her Master of Business Administration (MBA) with a focus on Marketing from UCLA Anderson School of Management. She holds a Bachelor of Business Administration (BBA) in Finance from the University of Southern California. Her academic background provided her with a solid foundation in business principles, finance, and marketing strategies.
Early Career and Internships
Maija Benincasa’s early career includes significant roles in various companies. She was a Senior Brand Manager at Bolthouse Farms from 2012 to 2016, an MBA Intern at FIJI Water in 2011, and an Assistant Buyer at Whole Foods Market from 2008 to 2010. Her experience also includes a sales associate position at CB Richard Ellis from 2006 to 2008 in the Greater Los Angeles Area. These roles contributed to her professional development and expertise in brand management and marketing.