Melanie Kingsley
About Melanie Kingsley
Melanie Kingsley is the Senior Director of Category Insights & Analytics at Califia Farms, with extensive experience in marketing and category management across various companies.
Current Role at Califia Farms
Melanie Kingsley serves as the Senior Director of Category Insights & Analytics at Califia Farms. She has been with the company since 2018 and is based in the Greater Los Angeles Area. In this role, she is responsible for leveraging data insights to drive category growth and align strategic initiatives with consumer trends.
Director of Marketing at Plant Snacks
From 2015 to 2018, Melanie Kingsley held the position of Director of Marketing at Plant Snacks. During her tenure in Needham, MA, she was responsible for overseeing marketing strategies and initiatives, aiming to increase the brand's market presence and consumer engagement.
Global Category & Marketing Manager at The Chia Co
Melanie Kingsley worked at The Chia Co as the Global Category & Marketing Manager from 2012 to 2015. Based in New York, she handled global marketing strategies and category management, focusing on expanding the brand's reach and influence in the health food sector.
Education at University of Vermont
Melanie Kingsley earned her Bachelor of Science degree in Business Administration & Spanish from the University of Vermont. She attended the university from 1996 to 2000, gaining a comprehensive education that laid the foundation for her diverse career in marketing and category management.