Sam Birks
About Sam Birks
Sam Birks is a Senior Brand Manager at Califia Farms with extensive experience in business development and category management in the food industry.
Title
Sam Birks currently holds the position of Senior Brand Manager at Califia Farms in the Los Angeles Metropolitan Area. He has been in this role since 2021.
Company
Califia Farms employs Sam Birks as a Senior Brand Manager. The company is known for its innovative plant-based beverages and dairy-free products.
Education and Expertise
Sam Birks studied at Southwest Baptist University, earning a B.S. in Marketing and Management. His academic background laid a solid foundation for a career in brand management and business development.
Previous Roles at Nature's Bakery
Before joining Califia Farms, Sam Birks served as the Director of Business Development at Nature's Bakery in Pasadena, CA, from 2018 to 2021. He was responsible for steering strategic growth initiatives and fostering partnerships.
Background in Brand and Category Management
Sam Birks has a comprehensive background in brand and category management. At Campbell Soup Company, he served as Customer Development Lead and Director of Category Management for the C-Fresh division from 2016 to 2018. Earlier, he held roles at Bolthouse Farms, including Category Manager and Customer Marketing Analyst, from 2012 to 2016. His career began at The Dannon Company as a Retail Sales Representative.