Sonia Hendriks
About Sonia Hendriks
Sonia Hendriks is the Vice President of Sales - Natural at Califia Farms, leading the national sales team and overseeing new product launches and geographic customer expansion.
Career at Califia Farms
Sonia Hendriks is currently the Vice President of Sales - Natural at Califia Farms, a role she has occupied since 2018. In this position, she leads the launch of all new innovation products and is responsible for geographic customer expansion. Her leadership in this role entails overseeing a national sales team, ensuring that Califia Farms continues to grow its customer base and product offerings.
Previous Roles at Califia Farms
Before becoming the Vice President of Sales - Natural at Califia Farms, Sonia Hendriks served as the Senior Director of Sales - Natural from 2011 to 2018. During her seven-year tenure as Senior Director, she significantly contributed to the company’s sales strategies and helped in expanding the brand's presence in the market.
Experience at The Coca-Cola Company
Prior to her tenure at Califia Farms, Sonia Hendriks worked at The Coca-Cola Company as a Channel Account Manager from 1994 to 2000. During these six years, she was based in Torrance, California, where she managed various channel accounts, contributing to the company's sales growth and market penetration.
Educational Background in Culinary Arts
Sonia Hendriks studied Culinary Arts/Chef Training at Le Cordon Bleu in Paris from 2002 to 2003. This one-year program provided her with a comprehensive education in culinary techniques and chef skills, contributing to her diverse expertise.