Shaimaa Omar
About Shaimaa Omar
Shaimaa Omar is a Senior Growth Specialist and Digital Marketing Manager at Camlist, with expertise in mobile app marketing and a focus on AARRR strategies. She has a background in media studies from Cairo University and possesses skills in App Store Optimization and localization strategies.
Work at Camlist
Shaimaa Omar has been employed at Camlist as a Senior Growth Specialist and Digital Marketing Manager since 2022. In this role, she focuses on scaling mobile app marketing efforts to drive revenue growth. Her responsibilities include implementing app marketing funnel strategies that align with the AARRR framework, which encompasses Acquisition, Activation, Retention, Referral, and Revenue. This strategic approach aims to enhance user engagement and retention for Camlist's mobile applications.
Education and Expertise
Shaimaa Omar studied Media Studies and Communication at Cairo University, where she completed her Bachelor's degree from 2005 to 2013. This educational background has provided her with a solid foundation in media and communication principles, which she applies in her digital marketing career. Additionally, she has pursued further education at Hp E-Learning School, expanding her knowledge and skills in digital marketing strategies.
Background in Digital Marketing
Shaimaa Omar possesses a strong background in digital marketing, having experience on both the agency and client sides. This diverse experience has enhanced her expertise in various marketing strategies, particularly in mobile app marketing. Her proficiency in App Store Optimization (ASO) techniques contributes to improving app visibility and user acquisition, making her a valuable asset in the digital marketing landscape.
Specialization in App Marketing Strategies
Shaimaa Omar specializes in app marketing funnel strategies, particularly focusing on the AARRR model, which includes Acquisition, Activation, Retention, Referral, and Revenue. She employs localization strategies to tailor marketing efforts for different regions, which enhances user engagement and retention. This specialization allows her to effectively drive significant revenue growth through targeted marketing initiatives.