Aaron Falcon
About Aaron Falcon
Aaron Falcon is an Account Executive at Carta, where he has achieved notable success in generating high Annual Recurring Revenue and Average Contract Value. He has a background in sales and marketing, with experience in various roles across multiple companies.
Current Role at Carta
Aaron Falcon currently serves as an Account Executive at Carta, a position he has held since 2023. In this role, he is responsible for managing client accounts and driving sales initiatives. He operates out of the San Francisco, California area. His contributions have included generating significant Annual Recurring Revenue (ARR) and achieving high Average Contract Value (ACV) within his segment.
Previous Experience at Carta
Prior to his current role, Aaron Falcon worked at Carta as a Sales Development representative from 2022 to 2023. During this year, he led the segment with the highest attach rate of add-on products in Q1. He also generated the highest ARR contract in the segment's history and set a segment record by generating $189k in ARR, exceeding a $70k monthly quota.
Professional Background
Aaron Falcon has a diverse professional background. He worked at Bay Home & Window, a division of the Home Source Company, from 2015 to 2021, where he held roles as Marketing Team Lead and Strategic Marketing Coordinator. He also spent a year at Bevy as a Customer Success representative from 2021 to 2022. His experiences in these roles have contributed to his expertise in sales and marketing.
Education and Certifications
Aaron Falcon earned a Bachelor of Business Administration (BBA) in Entrepreneurship from Cal Poly Orfalea College of Business. In 2023, he completed the Carta Revenue Leadership Certification and is currently pursuing the Sandler Sales Certification. His education and ongoing training support his professional development in sales and account management.
Martial Arts Training
In addition to his professional career, Aaron Falcon has a background in martial arts. He studied Jeet Kune Do and achieved the status of Instructor. This training reflects his commitment to discipline and personal development outside of his business pursuits.