Benjamin Farrow
About Benjamin Farrow
Benjamin Farrow serves as the Director of Design for the Design System and Platform at Carta, where he has worked since 2020. He has a diverse background in user experience and product design, with previous roles at Microsoft, Amazon, and InVision Software.
Work at Carta
Benjamin Farrow has served as the Director of Design for the Design System and Platform at Carta since 2020. In this role, he has led a team of 10 in companywide product and mobile design initiatives. Farrow has been instrumental in scaling the usage of Carta's design system by 151% in 2021 and 63% in 2022. He also executed a design refresh across multiple products to align with Carta's rebranding initiative, achieving a large-scale rollout without production issues. Additionally, he has partnered in the creation of a mobile B2B investor app, which saw 25% of customers downloading it within the first month of its launch.
Education and Expertise
Benjamin Farrow holds a Bachelor of Science degree from Arizona State University, where he studied Psychology and German. He furthered his education by obtaining a Master of Business Administration (MBA) from the Thunderbird School of Global Management, focusing on International Business. His educational background supports his expertise in design and user experience, which he has applied throughout his career in various leadership roles.
Background
Before joining Carta, Benjamin Farrow accumulated extensive experience in design and user experience across several companies. He worked at Amazon as a Manager of UX Design for Worldwide Fulfillment Centers and the Webstore from 2013 to 2019. Prior to that, he served as the Director of User Experience at InVision Software from 2008 to 2011. His career began at Desert Document Services, Inc. as a Software Engineer, and he later held positions at CGI as a Senior Consultant in User Experience Design and Business Analyst.
Achievements
During his tenure at Carta, Benjamin Farrow has achieved significant milestones in design and user experience. He led efforts to revamp interactional processes in the customer app and staff tool, resulting in a 99% reduction in average process time. His leadership in building and advancing system design through improved infrastructure and collaboration has contributed to the overall success of Carta's design initiatives.