Rebecca Carter

Rebecca Carter

Growth Strategy And Marketing Analytics Manager @ Carta

About Rebecca Carter

Rebecca Carter serves as the Growth Strategy and Marketing Analytics Manager at Carta, where she implements growth initiatives and manages relationships with partners. She holds a Bachelor of Arts from Bucknell University and a Master of Arts from The Johns Hopkins University, and has extensive experience in various roles across multiple organizations.

Work at Carta

Rebecca Carter serves as the Growth Strategy and Marketing Analytics Manager at Carta since 2022. In this role, she collaborates with various teams including sales, product, operations, and finance to implement growth initiatives. She is responsible for evaluating new market opportunities and analyzing the competitive landscape to effectively position Carta's products. Additionally, she oversees strategic initiatives, focusing on identifying potential roadblocks and leveraging data to drive business outcomes.

Education and Expertise

Rebecca Carter holds a Bachelor of Arts (B.A.) degree with a triple major in Economics, International Relations, and French, along with a minor in Geography from Bucknell University, completed in 2017. She furthered her education by obtaining a Master of Arts (MA) in Public Policy and Management from The Johns Hopkins University in 2022. Additionally, she earned a Certificate in Business Analytics from Harvard Business School Online in 2019. Her academic background equips her with a strong foundation in analytical and strategic thinking.

Background

Rebecca Carter's professional journey includes diverse roles across various organizations. She began her career at Bucknell University, where she served as an intern in the Office of the President and later as a Technology Consultant. She has also held positions at notable firms such as KPMG, Dow Jones, Morgan Stanley, and Oscar Health. Her experience spans public relations, media analytics, and growth strategy, showcasing her ability to adapt and thrive in different environments.

Achievements

Throughout her career, Rebecca Carter has successfully managed relationships with internal and external partners to assess market resonance for new products and services. She has driven organizational growth by building processes for testing and iterating on growth initiatives. Her role at Morgan Stanley as an Associate in ESG Research and Socially Responsible Investing highlights her commitment to integrating responsible practices in business strategies. Her leadership in growth strategy at Oscar Health further emphasizes her capabilities in this field.

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