Steve Herrick
About Steve Herrick
Steve Herrick is a Senior Manager of Marketing Operations at Carta, specializing in the technical configuration of marketing platforms like HubSpot and Salesforce. He has a background in International Management and has held various roles in sales and marketing across multiple companies, bringing expertise in aligning sales and marketing strategies.
Work at Carta
Steve Herrick serves as the Senior Manager of Marketing Operations at Carta, a position he has held since 2022. In this role, he focuses on enhancing the understanding of the customer journey, which is integral to Carta's go-to-market strategies. He has played a key role in building and maintaining a robust lead engine, which is essential for driving predictable growth within the organization. His work aims to deliver greater value to Carta's prospects and customers.
Education and Expertise
Steve Herrick studied at the University of Vermont, where he earned a Bachelor of Science in Business Administration with a focus on International Management from 2004 to 2008. He also attended Grenoble Ecole de Management, obtaining a Certificate in International Business in 2007. His expertise lies in the technical configuration of marketing platforms such as HubSpot and Salesforce, enabling alignment between sales, marketing, and service teams. He specializes in developing growth levers and designing processes that support sales and marketing strategies.
Background
Steve Herrick has a diverse professional background in marketing and sales. Before joining Carta, he worked at Miro as Senior Manager of Marketing Operations from 2018 to 2022 in the San Francisco Bay Area. His previous roles include positions at Exxel Outdoors as Sales Manager and Territory Manager, and as a Growth Marketing Consultant. He has experience in field sales and marketing coordination, having worked at Orage Outerwear in various capacities. Recently, he relocated to the Bay Area from Vermont, bringing a new perspective to the local marketing operations landscape.
Previous Work Experience
Prior to his current role at Carta, Steve Herrick held several positions that contributed to his expertise in marketing operations. He worked as a Senior Strategist in Revenue Operations at New Breed from 2017 to 2018 and as a Growth Marketing Consultant from 2015 to 2017. His experience also includes a brief tenure as Sales Manager at Exxel Outdoors in 2015 and roles at Orage Outerwear, where he served as Field Sales Representative and National Marketing Coordinator from 2009 to 2014.