Larry Koplow
About Larry Koplow
Larry Koplow is a Group Director of Brand Strategy at CG Life, where he has worked since 2018. With over 20 years of experience in marketing and advertising, he specializes in developing brand and content strategies for clients.
Work at CG Life
Larry Koplow serves as the Group Director of Brand Strategy at CG Life, a position he has held since 2018. In this role, he focuses on developing brand and content strategies for clients within the life sciences sector. His responsibilities include overseeing the creation of communications that align with clients' strategic directions, ensuring that messaging is both compelling and insightful. His extensive experience in marketing and advertising contributes to his effectiveness in this position.
Education and Expertise
Larry Koplow has a diverse educational background that supports his career in marketing and brand strategy. He studied at the University of Florida for one year from 2003 to 2004. He also attended the Chicago Portfolio School from 1985 to 1989, where he honed his skills in creative strategy. Additionally, he earned a Juris Doctor (JD) from Duke University School of Law from 1989 to 1992. This combination of education provides him with a unique perspective in brand strategy and communications.
Background
With over 20 years of experience in marketing, advertising, and product management, Larry Koplow has built a robust career in the industry. He began his professional journey at the Chicago Portfolio School, followed by a role as a Copywriter at FCB Chicago from 2004 to 2007. He later worked at AbelsonTaylor as an Associate Creative Director, focusing on copy and content strategy from 2008 to 2017. His background reflects a strong foundation in both creative and strategic aspects of brand development.
Achievements
Throughout his career, Larry Koplow has specialized in helping clients discover and articulate their brand and content strategies. His work involves overseeing the development of communications that are aligned with strategic objectives. His ability to create compelling messaging has contributed to successful brand positioning for various clients in the life sciences and advertising sectors.