Janelle Grkovic
About Janelle Grkovic
Janelle Grkovic is the Senior Manager of Marketing Operations at Cinch Home Services, where she has developed engagement strategies that led to a 300% increase in conversions. With a background in digital marketing and expertise in marketing technology, she has successfully managed various marketing initiatives and campaigns.
Work at Cinch Home Services
Janelle Grkovic currently serves as the Senior Manager of Marketing Operations at Cinch Home Services, a position she has held since 2022. In this role, she has crafted engagement strategies that led to a 300% increase in conversions, showcasing her ability to drive marketing success. Prior to her current role, she worked as the Marketing Manager for Direct to Consumer at the same company from 2019 to 2022, where she focused on lead generation campaigns across various channels.
Education and Expertise
Janelle Grkovic is pursuing her Master of Business Administration (MBA) at Florida Atlantic University, having previously earned a Bachelor of Science in Psychology with a minor in Marketing from the University of Central Florida in 2003. Her educational background supports her expertise in marketing technology platforms, particularly as she served as a Subject Matter Expert during the company's marketing migration to HubSpot.
Background
Before her tenure at Cinch Home Services, Janelle worked as the Digital & Email Marketing Manager at Alfred Angelo from 2015 to 2017. During her time there, she executed various marketing initiatives that contributed to the company's digital presence. Her experience spans several years in marketing roles, emphasizing her skills in strategic planning and cross-departmental collaboration.
Achievements
Janelle Grkovic has demonstrated significant achievements in her marketing career, including executing the migration of Direct to Consumer landing page subdomains into the HubSpot platform, which minimized downtime and maintained functionality. She has also conducted A/B testing through collaboration with various departments, utilizing her strategic planning and interpersonal communication skills to facilitate positive outcomes.